English
After 20+ years in Toronto’s Asian grocery industry, Steven explains why advertising alone can’t drive sustainable growth. The real advantage comes down to something deeper — getting the product mix “right for the community.”
Chinese
很多超市拼命打特价、砸广告，生意却始终没有真正增长。问题往往不在广告，而在于你的货，到底“对不对路”。从20多年多伦多超市一线经验出发，Steven聊聊为什么“对路”才是超市真正的护城河。
English
How data reveals the real drivers behind successful grocery promotions — from product selection to timing and customer demand.
Chinese
特价越来越多，效果却越来越弱。问题不在促销力度，而在我们是否真正理解顾客的购买触发点。
Chinese
在加拿大从事Flyer行业20多年后，Steven观察到华人超市正在发生深刻变化：促销方式、消费习惯与零售结构都在悄然转型。
English
Explore how Asian grocery retail has evolved from traditional paper flyers to data-driven insights, and what this shift means for shoppers and supermarkets today.
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