Customers Are No Longer Waiting for Flyers to Arrive at Their Door
The first step into data-driven marketing is not spending more on advertising. It is learning how to understand customers again.
Steven On Supermarkets
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They Also Started as Just a Few Small Stores
The next stage of grocery retail is no longer expansion, but systems and data.
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Chopping Wood, Carrying Water
There is no shortcut in business — only the discipline of doing simple things well, every single day.
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What "Getting the Mix Right" Means — And Why It Matters More Than Running Deals
After 20+ years in Toronto’s Asian grocery industry, Steven explains why advertising alone can’t drive sustainable growth. The real advantage comes down to something deeper — getting the product mix “right for the community.”
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Why Are So Many Promotions Not Driving More Sales?
How data reveals the real drivers behind successful grocery promotions — from product selection to timing and customer demand.
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From Paper Flyers to Data — How Asian Grocery Retail Has Changed in the Past 20 Years
Explore how Asian grocery retail has evolved from traditional paper flyers to data-driven insights, and what this shift means for shoppers and supermarkets today.